EATM Brands

Privacy Policy

EATM Brands LLC (“EATM Brands,” “EATM,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit eatmbrands.com (the “Site”), contact us, or otherwise interact with EATM Brands.

1. Who We Are

The Site is operated by:

EATM Brands LLC
30 N Gould St, Ste R
Sheridan, WY 82801
United States

Phone: +1 307 998 0899
Email: contact@eatmbrands.com
Website: eatmbrands.com

EATM Brands LLC develops and operates consumer brands, including Go Pet Outdoor and Lullnox.

2. Information We Collect

The information we collect depends on how you interact with our Site.

Information You Provide

When you contact us or submit a form, we may collect information such as:

  • Name;
  • Email address;
  • Telephone number;
  • Company or organization name;
  • Subject of your inquiry;
  • Information contained in your message; and
  • Any other information you voluntarily provide.

This may include information submitted in connection with business partnerships, wholesale or distribution opportunities, supplier inquiries, media inquiries, or other business communications.

Information Collected Automatically

When you visit our Site, certain information may be collected automatically through cookies, analytics tools, server logs, and similar technologies.

This may include:

  • IP address;
  • Browser type;
  • Device type;
  • Operating system;
  • Approximate location derived from your IP address;
  • Referring website;
  • Pages visited;
  • Date and time of your visit; and
  • Information about how you interact with the Site.

3. How We Use Your Information

We may use personal information to:

  • Respond to inquiries and messages;
  • Communicate with prospective business partners, suppliers, distributors, retailers, and other organizations;
  • Evaluate business or partnership opportunities;
  • Operate, maintain, and improve our Site;
  • Understand how visitors use our Site;
  • Maintain the security and integrity of our systems;
  • Prevent fraud, misuse, or unauthorized activity;
  • Maintain appropriate business records;
  • Comply with applicable legal and regulatory obligations; and
  • Establish, exercise, or defend legal rights.

We do not use the EATM Brands website to directly process consumer purchases.

4. Legal Bases for Processing

Where the European Union General Data Protection Regulation (“GDPR”), UK data protection laws, or similar laws apply, we process personal information under one or more appropriate legal bases.

These may include:

Legitimate Interests

We may process information where reasonably necessary to operate our business, respond to communications, evaluate business opportunities, maintain our Site, improve our services, and protect our systems.

Consent

Where required by law, we may rely on your consent for certain cookies, analytics technologies, or other processing activities.

You may withdraw your consent where applicable.

Performance of a Contract or Pre-Contractual Steps

If you contact us regarding a potential commercial relationship, we may process information where necessary to take steps at your request before entering into an agreement or to perform an existing agreement.

Legal Obligations

We may process personal information where necessary to comply with applicable laws, regulations, court orders, or other legal obligations.

5. Cookies and Analytics

Our Site may use cookies and similar technologies to operate properly and understand how visitors interact with it.

These technologies may include:

Essential Technologies

Certain technologies may be necessary for Site functionality, security, contact forms, and other basic features.

Analytics Technologies

We may use analytics tools, such as Google Analytics or similar services, to understand Site traffic and usage.

Analytics information may include device information, approximate location, pages visited, referral sources, and interactions with the Site.

Where required by applicable law, non-essential analytics technologies will be used only after obtaining appropriate consent.

You may be able to manage non-essential cookies through the cookie preference tools available on our Site or through your browser settings.

6. How We Disclose Personal Information

We may disclose personal information to third parties where reasonably necessary to operate our business.

These may include:

Technology and Service Providers

We may use third parties that provide services such as:

  • Website hosting;
  • Cloud infrastructure;
  • Website analytics;
  • Email services;
  • Contact form processing;
  • Cybersecurity; and
  • Other technical or administrative services.

Professional Advisers

We may disclose information to attorneys, accountants, auditors, consultants, insurers, financial institutions, or other professional advisers where reasonably necessary.

Legal and Regulatory Authorities

We may disclose personal information if reasonably necessary to:

  • Comply with applicable law;
  • Respond to a lawful governmental request;
  • Comply with a subpoena, court order, or other legal process;
  • Protect our rights or property;
  • Prevent fraud or unlawful activity; or
  • Protect the rights or safety of others.

Business Transactions

If EATM Brands LLC is involved in a merger, acquisition, restructuring, financing, sale of assets, or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.

7. Our Brands and Third-Party Websites

Our Site contains links to websites operated for EATM Brands’ individual consumer brands, including:

  • Go Pet Outdoor — gopetoutdoor.com
  • Lullnox — lullnox.com

Those websites may collect and process information independently from eatmbrands.com, including information relating to purchases, customer accounts, payments, shipping, marketing, and customer service.

Your interactions with an individual brand website are governed by the privacy policy published on that website.

Our Site may also contain links to other third-party websites or services. We are not responsible for the privacy practices of independent third parties.

8. Brand-Related Inquiries

If you contact EATM Brands regarding a specific Go Pet Outdoor or Lullnox product, order, or customer service matter, we may direct or forward your inquiry to the appropriate brand support channel where reasonably necessary to assist you.

For direct customer service inquiries, we encourage you to contact the relevant brand:

Go Pet Outdoor
service@gopetoutdoor.com

Lullnox
hello@lullnox.com

9. Sale and Sharing of Personal Information

We do not sell personal information for monetary consideration.

Depending on the technologies used on our Site and applicable privacy law, certain disclosures involving cookies, analytics providers, or similar technologies may be treated as a “sale,” “sharing,” or targeted advertising under some privacy laws.

Where applicable law provides a right to opt out of such activities, we will provide the required methods for exercising that right.

Where required by applicable law and technically supported, we will also honor recognized browser-based opt-out preference signals, such as the Global Privacy Control (“GPC”).

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The applicable retention period may depend on:

  • The nature of the information;
  • The purpose for which it was collected;
  • The nature of our relationship with you;
  • Legal, tax, or accounting requirements;
  • Security and fraud-prevention needs; and
  • The need to establish or defend legal claims.

When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it, subject to applicable law.

11. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, misuse, or destruction.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

12. International Data Transfers

EATM Brands LLC is a company based in the United States.

Our service providers or business partners may operate in other countries. As a result, personal information may be transferred to, stored in, or processed outside the country where you are located.

Where required by applicable law, we use appropriate legal mechanisms or safeguards for international transfers of personal information.

13. Your Privacy Rights

Depending on where you live and the laws applicable to your personal information, you may have rights including the right to:

  • Request information about how we process your personal information;
  • Access personal information we maintain about you;
  • Request correction of inaccurate information;
  • Request deletion of certain personal information;
  • Restrict certain processing;
  • Object to certain processing;
  • Request data portability;
  • Withdraw consent where processing is based on consent;
  • Opt out of certain sales, sharing, or targeted advertising where applicable; and
  • Lodge a complaint with an appropriate data protection authority.

These rights may be subject to exceptions and limitations under applicable law.

To exercise an applicable privacy right, please contact us at contact@eatmbrands.com.

We may request information reasonably necessary to verify your identity before processing certain requests.

14. California Privacy Rights

If you are a California resident and the California Consumer Privacy Act, as amended (“CCPA”), applies to EATM Brands’ processing of your personal information, you may have additional rights.

These may include the right to:

  • Know what personal information is collected, used, or disclosed;
  • Access certain personal information;
  • Request deletion;
  • Request correction;
  • Opt out of certain sales or sharing of personal information;
  • Limit certain uses of sensitive personal information where applicable; and
  • Exercise applicable privacy rights without unlawful discrimination.

We do not sell personal information for monetary consideration.

Where activities on our Site constitute “sale” or “sharing” under applicable California law, we will provide applicable opt-out rights and honor qualifying opt-out preference signals as required by law.

15. EEA and United Kingdom Privacy Rights

If you are located in the European Economic Area (“EEA”) or United Kingdom, applicable data protection laws may provide additional rights, including:

  • The right of access;
  • The right to rectification;
  • The right to erasure;
  • The right to restrict processing;
  • The right to data portability;
  • The right to object to certain processing; and
  • The right to withdraw consent where processing is based on consent.

You may also have the right to lodge a complaint with the data protection authority responsible for your jurisdiction.

16. Children’s Privacy

The EATM Brands website is intended for a general business and adult audience and is not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13 through this Site.

If you believe a child has provided personal information to us, please contact us so that we can review the situation and take appropriate action.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our:

  • Business operations;
  • Website;
  • Technologies;
  • Privacy practices; or
  • Legal obligations.

The updated Privacy Policy will be posted on this page with a revised “Last Updated” date.

18. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, or if you wish to exercise an applicable privacy right, please contact us:

EATM Brands LLC
30 N Gould St, Ste R
Sheridan, WY 82801
United States

Phone: +1 307 998 0899
Email: contact@eatmbrands.com
Website: eatmbrands.com